Discover the region


The numbers

Ghosts, witches and olive trees given by the gods

+ 10 %

Export growth 2019

A result that places the Heel of Italy among the top five most dynamic regions

60 m

Olive trees

60 million olive trees put Apulia in the first place in Italy

18 %

Altamura bread production growth

In 2019 the production of Pane di Altamura DOP reached 601 tonnes

1 °

Industrialized region of Southern Italy

Thanks to the steel, textile, plastics and oil industries

15 %

Of national electricity

Percentage of national electricity produced from photovoltaic sources


Burrata di Andria is born

Due to a snowfall, a cheesemaker invented the famous protective bag as protection from the cold

80 %

Production of pasta and oil

Provides 80% of the world's production of pasta and extra virgin olive oil


The Cava dei Dinosauri in Alta Murgia

The 25.000 dinosaur footprints from the Cretaceous period date back to 70 million years ago

The territory

The 'heel' of the Italian boot

The region

Land of sea, hills and boundless plains, Puglia attracts visitors for its beautiful coastline (more than 800 km between the Adriatic and Ionian seas), but also for its cities of art and its picturesque historic villages, where ancient religious traditions still live intact, its country farms surrounded by olive groves, and its products of the land with an ancient and incomparable taste.

The capital

Lecce is called the "Signora del Barocco", and it is precisely the Baroque art that characterizes the spires, portals, churches, monuments and houses of the historic center.

The economy

From the economic point of view Apulia has managed to combine its traditions, history and productive vocations with innovation and technology. It has reached, in fact, good levels of specialization in numerous industrial sectors.

Main industries

SMEs and large players sustain the regional economy, especially in industry, ICT and in the agri-food sector. Also in tourism, SMEs make the difference, having generated continuous growth, more than 24.7% in the decade in terms of number of companies.

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